As I just said on Twitter,
If only this could've been an ad slogan: "Hertz. So good."
Posting that as an excuse to post this: John Pierson wrote the book Spike, Mike, Slackers and Dykes about his good experiences being involved in the early film careers of Spike Lee, Michael Moore, Kevin Smith, and Gwen Turner, and also about his bad experience being involved in the early film career of a man named Rob Weiss, who went on to write for Entourage. Weiss wrote and directed Amongst Friends, about suburban New York kids becoming gangsters; Pierson named the chapter on Weiss "Amongst Jerks," which tells you a little more. Anyway, one of Pierson's jobs on Amongst Friends was to collect possible ad slogans. One that wasn't used but which amused him more than most anything else about the film was
No one knew the bulges in their pants were guns.