I won't make my own. I'm not that contrary.
But! Your own personal Time Zone. Your time, your rules, and people adjust to it (ideally with flourish, maybe saying "Synchronize Swatches!") if they wish to know you. Your own private Now.
Except wait, we all already have that. To be tautological, Now is Now.
(I haven't been drinking. I swear. Would I use a word like "tautological" if I were?)
So. Now is here. It, thank everything, is not going away. What will you do with Now?
What will I do?