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January 28th, 2013

No Go BOGO

The abbreviation "BOGO": where did it come from? How long ago did it gain traction as an advertising thing? Apparently it took me a while to notice it, then it seemed to be many places.

I know it means "Buy One, Get One Free." But the literal part of my mind, and that's a big part of my mind I assure you, sees the abbreviation and thinks it should mean "Buy One, Get One." Which you should get when you buy something: that something! "Buy One, Get None" would be a crappy slogan. "Buy One, Get More" would be hard to define (how much more?) and would also be abbreviated BOGM. (Reminds me of that Bloom County strip where Opus panics over how his name can be anagrammed as "soup," and then really panics over how his mom Bougm has a name that can be anagrammed as "gumbo.")

Literal Me wants it to be BOGOF. But I also admit that "BOGOF" sounds like a squat, hairy bug.